![]() You can follow Allure on Instagram and Twitter, or subscribe to our newsletter to stay up to date on all things beauty. Thanks to the magic of technology and quick swiping fingers, you can test out dozens of shadow shades in a few moments, take selfies in makeup that's outside of your usual budget (hello, Chanel Beauty), and satisfy the urge to dye your hair pink without touching a strand.Īhead, find the best virtual try-ons the internet has to offer. Deep ARs technology works on any hair color, length and texture. But even without germs to consider, virtual testers are worth your time. Shoppers can now experience try-before-buy with our AR Hair Color try-on. Sure, there's a perfectly good health reason to opt for contactless makeovers. "Since physical testers are typically not available at our points of sale (and where they are available, most people may not want to use them), our tool enables a user to ensure they have the perfect shade before making a purchase," Blanch previously told Allure. ![]() Since then, brands like L'Oréal Paris and Garnier have embraced these futuristic makeovers, along with other big name beauty companies like Chanel, Redken, and Avon.Īccording to Vivianna Blanch, vice president of integrated consumer communications at L'Oréal Paris, traffic to virtual try-on sites increased while large portion of the U.S. Think about it like the way you would try-on paint swatches for your living room, except you don’t have to go to the store for. The L’Oral Paris Hair Color Genius Virtual Try-On feature lets you compare the brand’s hair color shades through an easy-to-use hair color try-on tool. E-commerce Booster: The Ultimate Hair Color Simulator. In 2019, L'Oréal acquired ModiFace, the leading beauty tech provider of virtual testing. How to Use Hair Color Genius Virtual Try-On Tool. ![]() AR allows for virtual try-on, in which a customer can swipe on a new lipstick shade, hair color, or brow shape via desktop browser or mobile app. In the last few years, Augmented Reality, Virtual Reality, and Artificial Intelligence (AI) have been increasingly employed in different application domains. But even before the storefronts shuttered, augmented reality (AR) technology was on the rise in beauty. While staying at home, beauty lovers were cut off from our beloved in-store testers. The last time you dabbed a free spooley into a tube of tester mascara may have been the last time. ![]()
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